InfluenceHaus transforms complex market conditions and hidden customer insights into an innovative strategy that grows your business. Our management team has guided executive-level decision-making at global corporations, small businesses, nonprofits, trade associations, NGOs, educational institutions, and the government. Your brand is your most vital asset, because people don’t buy products or services — they buy [...]
Read moreEnjoy the Super Bowl. Speaking as a marketing expert, if National Football League executives continue to dilute the NFL’s prime brand, the game of football may not be super much longer. The NFL brand, with its hard-hitting action evoking the gladiators of the Roman coliseum, has come to represent a worldwide leader in sports and [...]
Read moreWe recommend these books, blogs, and research as good primers for people who want to build a strong understanding of brand strategy, advertising, social media, communications, and Washington, D.C., public policy and politics. Branding Advertising Age – Top 10 Media and Marketing Books of All Time For short, easy-to-read capsules describing the “laws” of [...]
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