Insights Into Results
Marketing Services
InfluenceHaus transforms complex market conditions and hidden customer insights into an innovative strategy that grows your business. Our management team has guided executive-level decision-making at global corporations, small businesses, nonprofits, trade associations, NGOs, educational institutions, and the government. Your brand is your most vital asset, because...
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About
Influence Haus is led by Christian Moritz and Karl Berkoben. Christian has had 20 years of marketing communications experience with large public corporations, nonprofits, small businesses, trade associations, and startups. He leverages dynamic market conditions to provide thoughtful leadership that positively impacts an organization’s development, profit, and...
Read MoreMarketing Services
InfluenceHaus transforms complex market conditions and hidden customer insights into an innovative strategy that grows your business. Our management team has guided executive-level decision-making at global corporations, small businesses, nonprofits, trade associations, NGOs, educational institutions, and the government. Your brand is your most vital asset, because people don’t buy products or services — they buy [...]
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Super Bowl Hangover: Is the NFL Brand at Risk Due to Concussion Lawsuits?Enjoy the Super Bowl. Speaking as a marketing expert, if National Football League executives continue to dilute the NFL’s prime brand, the game of football may not be super much longer. The NFL brand, with its hard-hitting action evoking the gladiators of the Roman coliseum, has come to represent a worldwide leader in sports and [...]
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We recommend these books, blogs, and research as good primers for people who want to build a strong understanding of brand strategy, advertising, social media, communications, and Washington, D.C., public policy and politics. Branding Advertising Age – Top 10 Media and Marketing Books of All Time For short, easy-to-read capsules describing the “laws” of [...]
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