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InfluenceHaus transforms complex market conditions and hidden customer insights into an innovative strategy that grows your business. Our management team has guided executive-level decision-making at global corporations, small businesses, nonprofits, trade associations, NGOs, educational institutions, and the government. Your brand is your most vital asset, because...
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About
Influence Haus is led by Christian Moritz and Karl Berkoben. Christian has had 20 years of marketing communications experience with large public corporations, nonprofits, small businesses, trade associations, and startups. He leverages dynamic market conditions to provide thoughtful leadership that positively impacts an organization’s development, profit, and...
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InfluenceHaus transforms complex market conditions and hidden customer insights into an innovative strategy that grows your business. Our management team has guided executive-level decision-making at global corporations, small businesses, nonprofits, trade associations, NGOs, educational institutions, and the government. Your brand is your most vital asset, because people don’t buy products or services — they buy [...]
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DC Marketing Article: Want to Win Voters, Members or Media? Think iPod, Beer, Snack FoodChristian Moritz published the article “Want to Win Voters, Members or Media? Think Soda, Beer, Snack Food” in the January 12, 2012 Huffington Post. The article explains how political candidates and organizations can expand their influence by learning from consumer product marketing. The article also appear in the January 23, 2012 edition of the American [...]
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We recommend these books, blogs, and research as good primers for people who want to build a strong understanding of brand strategy, advertising, social media, communications, and Washington, D.C., public policy and politics. Branding Advertising Age – Top 10 Media and Marketing Books of All Time For short, easy-to-read capsules describing the “laws” of [...]
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