DC Marketing Article: Want to Win Voters, Members or Media? Think iPod, Beer, Snack Food
Christian Moritz published the article “Want to Win Voters, Members or Media? Think Soda, Beer, Snack Food” in the January 12, 2012 Huffington Post. The article explains how political candidates and organizations can expand their influence by learning from consumer product marketing. The article also appear in the January 23, 2012 edition of the American Marketing Association newsletter and Publicyte, Microsoft’s digital magazine for civic engagement.