Insights
We recommend these books, blogs, and research as good primers for people who want to build a strong understanding of brand strategy, advertising, social media, communications, and Washington, D.C., public policy and politics.
Branding
Advertising Age – Top 10 Media and Marketing Books of All Time
For short, easy-to-read capsules describing the “laws” of common sense marketing, along with some brilliant examples from the real world to prove them, these three books by Al Ries and Jack Trout are the briefest and best-argued work we have come across:
Positioning – The Battle For Your Mind
22 Immutable Laws of Marketing
Marketing
http://www.marketingsherpa.com/
http://www.emarketer.com – Research and Analysis on Digital Marketing and Media.
Regis McKenna – Total Access: Giving customers What They Want In An Anytime, Anywhere World.
Don Peppers is the leading thinker in One-to-One Marketing. All of his books are great. I recommend that people start with Managing Customer Relationships: A Strategic Framework.
Peppers and Rodgers Group – White Papers
Digital Media
Advertising Age – Digital Marketing Guide
Comscore – A global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Comscore Report: Top 10 Need-to-Knows About Social Media & Networking for 2012
Digital Media In Washington Public Policy
Washington in the Information Age – An Insider’s Guide to Media Consumption and Collaboration Inside the Beltway. 2010, by National Journal.
National Journal – The D.C. Digerati – Washington is awash in information. How do political professionals cope with it?
Public Affairs Council – Social Media Benchmarking Project