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Latest HuffPo Marketing Article: What You Missed at South by Southwest (SXSW) Interactive 2012
Check out my article “What You Missed at South by Southwest (SXSW) Interactive 2012” in the March 26, 2012 Huffington Post. The article highlights my experience at the South by Southwest (SXSW) Interactive conference — five days of presentations from the brightest minds in emerging technology and digital media, and easily the top conference about developments in media, technology and social commerce. The following were my favorite sessions or technologies featured at SXSW 2012: FOMO (Fear of Missing Out) GoingMyWay Tapping...
read moreSaints Coach Sean Payton Suspended Due to Bounty Program
ESPN has reported that Saints coach Sean Payton has been suspended for one year, former defensive coordinator Gregg Williams was suspended indefinitely, general manager Mickey Loomis was suspended for the first eight regular-season games, the team was fined $500,000 and lost two second-round draft picks as a result of a cash bounty program that targeted hurting opposing players. NFL Commissioner Roger Goodell stated “A combination of elements made this matter particularly unusual and egregious,” “When there is targeting of...
read moreLinkedIn Is The Top Way Recruiters Find Job Searchers. Get To The Top of LinkedIn Search Results!
LinkedIn ranks “complete” profiles higher than incomplete profiles in its search results. If you’re looking for a job or want to increase sales or awareness of your company, it is critical to have a profile that LinkedIn considers “complete”. Complete profiles are ranked as “more relevant” than incomplete profiles and get a higher ranking when recruiters search LinkedIn. LinkedIn recently introduced two changes to the Profile that will have an impact on your completeness score. A leading LinkedIn profile article offers 10 tips...
read moreSuper Bowl Hangover: Is the NFL Brand at Risk Due to Concussion Lawsuits?
Enjoy the Super Bowl. Speaking as a marketing expert, if National Football League executives continue to dilute the NFL’s prime brand, the game of football may not be super much longer. The NFL brand, with its hard-hitting action evoking the gladiators of the Roman coliseum, has come to represent a worldwide leader in sports and entertainment. In a world that is perceived to have gone soft, the NFL brand owns the niche of selling warrior bravado; the perception of participation in an epic battle of dueling cities; the opportunity to defend...
read moreDC Marketing Article: Want to Win Voters, Members or Media? Think iPod, Beer, Snack Food
Christian Moritz published the article “Want to Win Voters, Members or Media? Think Soda, Beer, Snack Food” in the January 12, 2012 Huffington Post. The article explains how political candidates and organizations can expand their influence by learning from consumer product marketing. The article also appear in the January 23, 2012 edition of the American Marketing Association newsletter and Publicyte, Microsoft’s digital magazine for civic...
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