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Super Bowl Hangover: Is the NFL Brand at Risk Due to Concussion Lawsuits?
Enjoy the Super Bowl. Speaking as a marketing expert, if National Football League executives continue to dilute the NFL’s prime brand, the game of football may not be super much longer. The NFL brand, with its hard-hitting action evoking the gladiators of the Roman coliseum, has come to represent a worldwide leader in sports and entertainment. In a world that is perceived to have gone soft, the NFL brand owns the niche of selling warrior bravado; the perception of participation in an epic battle of dueling cities; the opportunity to defend...
read moreDC Marketing Article: Want to Win Voters, Members or Media? Think iPod, Beer, Snack Food
Christian Moritz published the article “Want to Win Voters, Members or Media? Think Soda, Beer, Snack Food” in the January 12, 2012 Huffington Post. The article explains how political candidates and organizations can expand their influence by learning from consumer product marketing. The article also appear in the January 23, 2012 edition of the American Marketing Association newsletter and Publicyte, Microsoft’s digital magazine for civic...
read moreKmart: Anonymous Donors Pay Layaway Accounts. Good Samaritan meets Good Marketing
Kmart responds to @InfluenceHaus marketing strategy based on the news: Anonymous donors pay off Kmart layaway accounts. Kmart should consider added a marketing program where people can help pay the Christmas bills of people in need. Twitter is a great way to generate marketing visibility and awareness for your small...
read moreNatural Gas Vehicle H.R. 1380 Congress Promotion
In October, 2011 Influence Haus promoted the cross country promotional tour of a natural gas powered vehicle culminating with a Capitol Hill media event. The “Tulsa Flyer” Ford F-250 powered by CNG (Compressed Natural Gas) completed a 3,000 mile journey from Santa Monica, California to Washington D.C. on October 26, 2011. Representative John Sullivan (R-OK-01) greeted the Tulsa Flyer team upon their arrival at the U.S. Capitol. The Tulsa Flyer promotion generated awareness and support for H.R. 1380, New Alternative Transportation to Give...
read moreManufacturers Win Several Website Design Awards
The NAM is proud to announce that Christian Moritz has been honored with several awards for the website redesign of www.nam.org. Launched in 2010, the website reflects modern manufacturing in America and highlights this critical theme: manufacturing’s vital leadership in innovation, job opportunity, technological progress and economic security. The website is a source of information about policy issues and breaking news affecting all manufacturers in the United States. The user-friendly site features policy issues, information on how to...
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